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pillar content strategy

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The cost to acquire new customers has increased substantially over the years. Marketing, digital or otherwise is becoming more expensive, customers are less trustworthy of the brands, and it is becoming extremely difficult to break through the noise on social media and reach out to your potential customers. If this sounds like a similar pain point, then you are not alone. In today’s world where social media and digital technologies are forcing businesses to rethink their marketing strategies, not implementing a digital marketing strategy is akin to committing business suicide. It is absolutely a no brainer that is you are a business or a brand, you need to have a digital presence with top quality content to ensure that your customers are able to discover you via your content. Businesses that do not believe in this are either struggling or on their way to oblivion. In order to build a…