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Steve Jobs couldn’t have said it any better. “Design is not just what it looks like and feels like. Design is how it works.” Another great quote on good design was said by Dr. Ralf Speth, CEO, Jaguar – “If you think good design is expensive, you should look at the cost of bad design.” But design is not just a buzzword. There are significant studies that show that businesses that have invested in good design for their brand have had significant returns on their investment. The Design Management Institute and Motiv Strategies, a Microsoft funded strategy firm, analyzed the performance & value of publicly held companies that met specific design management criteria that were dedicated to using design as an integral part of their business strategy. The impact of their investments in design on stock value was then mapped against S&P 500 indexed companies to see the difference in…

A pitch deck is a presentation generally created on PowerPoint, keynote(Apple software) or Prezi, and is used to provide your audience with key data points, share thoughts and convey ideas. Businesses in today’s world can’t survive without these. A pitch deck can be used for practically any business idea or thought really. These may be either used in a face to face presentation, via telepresence, for a large audience or maybe just a select few. The purposes and usages are varied and everybody uses pitch decks for different reasons. Different people use it in different situations. Let’s take a look: Here’s a sample pitch deck we created for a cold chain case study and its positive impacts on the food supply chain. While the pitch deck based on the case study was a major hit for the business, it also shows how data visualization really helps in getting the message…

‘A Picture speaks a thousand words’ and rightly so. Communication is a key aspect for any business. Getting the right message out to customers is the key to success for any business. This is the reason why Design is playing the most important role in businesses today. It is the means by which businesses express themselves across an increasingly complex ecosystem of online & offline mediums. Powerful brands understand that even before the consumers start reading or interacting with the product, their subconscious mind is trying to convince them in favor of the product in front of them or against it. And that is the reason why companies, businesses, and brands attempt to build an emotional connection with its audiences. Take a look at Dyson’s Vacuum Cleaners. The most premium brand of all vacuum cleaner brands. (Image Source – Dyson) Even though Dyson’s Vacuum cleaners are more powerful and cordless,…

Carrier Transicold, a United Technologies Climate, Controls & Security company, provides transport refrigeration solutions that allow for precise control of temperature and humidity, preserving all types of perishable cargo irrespective of the distance or weather conditions outside. The study conducted by ISB under the direction of National Center for Cold-chain Development (NCCD) of India and Carrier Transicold India, found that Investment in the cold chain — specifically pre-cooling and transport refrigeration equipment — can reduce food loss by 76 percent and carbon dioxide equivalent emissions (CO2E) by 16 percent. The Challenge: Carrier Transicold knew they had a win-win-win-win combination. Farmers, Retailers, Consumers and finally the Govt, all would benefit if the cold chain practices are widely accepted in India. We were delighted when Carrier Transicold used our brand & product launch and relaunch services for designing  collaterals that would help propagate the message across India and the world on the…

It’s been a couple of months since 2018 started and we have already seen organizations and companies searching for the latest presentation design trends to keep their target audience engaged. With tech specs being made available to end-users at a blisteringly fast rate, by all estimations, 2018 will prove to be the best year yet for presentation designs. Problem is, older designs have time and again, failed to engage the audience. Prezi tried to resolve this issue by launching their cloud-based presentation solution however, the market has still not come to terms with its complete package. Audiences across the world need to get their fill of excitement and want to feel entertained. Being engaged is no longer the expectation, it’s an understanding. This is why we are sharing our predictions for the newest trends in Presentation designs: #1  Storytelling at the core We have forever been talking about the importance…

An Insider’s Guide to 6 Do’s and Don’ts of Designing a Great Pitch Deck. What if you could take everything about your “world—changing” Startup and churn it down to a few words, images and videos — to create as many Wows — that you could show to people who would help you in the journey of taking your venture to the next level. We’ve worked extensively on pitch decks for many organizations, helping them raise funding from seed capital to large VC Rounds. One thing found to be common in most situations is that designing a well-structured pitch deck is difficult for everyone, be it a seasoned professional or a new startup. Most Investor Pitches last a few minutes and one only has a small amount of time to grab the attention of an investor to keep them engaged. It’s a lot like speed dating where you get a time…

(Image Source:http://bit.ly/2CV6rRm) In a world where impact literally translates to ‘what meets the eye’, it is imperative to cater to the evolved sensibilities of the urban consumer, who largely relies on the face value of the products. It’s a known fact that one’s self Image is the driving force behind purchase impulses. Marketing Strategies can help drive this purchasing impulse, however, in the long run, Consumers wither away from the brand if it fails to appeal to the Self’s Image. While thinking of design-led merchandise in India, Chumbak has created a niche in the market. Back in 2010, the availability of standard Indian novelty items like white marble Taj Mahal replicas led Shubhra Chadda and Vivek Prabhakar to start Chumbak. Its aim was to create novelty products that maintain the nostalgic theme yet be quirky and fun to own. Starting off with Fridge Magnets initially, Chumbak relied heavily on awesome…