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Design Thinking

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Steve Jobs couldn’t have said it any better. “Design is not just what it looks like and feels like. Design is how it works.” Another great quote on good design was said by Dr. Ralf Speth, CEO, Jaguar – “If you think good design is expensive, you should look at the cost of bad design.” But design is not just a buzzword. There are significant studies that show that businesses that have invested in good design for their brand have had significant returns on their investment. The Design Management Institute and Motiv Strategies, a Microsoft funded strategy firm, analyzed the performance & value of publicly held companies that met specific design management criteria that were dedicated to using design as an integral part of their business strategy. The impact of their investments in design on stock value was then mapped against S&P 500 indexed companies to see the difference in…

‘A Picture speaks a thousand words’ and rightly so. Communication is a key aspect for any business. Getting the right message out to customers is the key to success for any business. This is the reason why Design is playing the most important role in businesses today. It is the means by which businesses express themselves across an increasingly complex ecosystem of online & offline mediums. Powerful brands understand that even before the consumers start reading or interacting with the product, their subconscious mind is trying to convince them in favor of the product in front of them or against it. And that is the reason why companies, businesses, and brands attempt to build an emotional connection with its audiences. Take a look at Dyson’s Vacuum Cleaners. The most premium brand of all vacuum cleaner brands. (Image Source – Dyson) Even though Dyson’s Vacuum cleaners are more powerful and cordless,…