brand marketing


Storytelling is all the rage now. Every brand is trying to get their story out, one that helps them define their identity, connect with their audience, and establish their presence. With a rapidly changing business demographics, the biggest demographic for most brands, millennials are making things tougher by the day. Defined by their need to identify with brands that resonate similar ideologies, there is an increasing pressure on brands to redefine what their story is. The problem comes in when a brand needs to define that story. With a sea of similar brands, how do you differentiate yourself from others and more importantly how do you create an authentic brand story? Here are a few things you need to keep in mind when wondering how to write a brand story that your customers would love and appreciate. Forever brands such as Disney and Coca Cola have long realized this and…