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Design

Category

(Image Source:http://bit.ly/2CV6rRm) In a world where impact literally translates to ‘what meets the eye’, it is imperative to cater to the evolved sensibilities of the urban consumer, who largely relies on the face value of the products. It’s a known fact that one’s self Image is the driving force behind purchase impulses. Marketing Strategies can help drive this purchasing impulse, however, in the long run, Consumers wither away from the brand if it fails to appeal to the Self’s Image. While thinking of design-led merchandise in India, Chumbak has created a niche in the market. Back in 2010, the availability of standard Indian novelty items like white marble Taj Mahal replicas led Shubhra Chadda and Vivek Prabhakar to start Chumbak. Its aim was to create novelty products that maintain the nostalgic theme yet be quirky and fun to own. Starting off with Fridge Magnets initially, Chumbak relied heavily on awesome…