Steve Jobs couldn’t have said it any better. “Design is not just what it looks like and feels like. Design is how it works.” Another great quote on good design was said by Dr. Ralf Speth, CEO, Jaguar – “If you think good design is expensive, you should look at the cost of bad design.” But design is not just a buzzword. There are significant studies that show that businesses that have invested in good design for their brand have had significant returns on their investment. The Design Management Institute and Motiv Strategies, a Microsoft funded strategy firm, analyzed the performance & value of publicly held companies that met specific design management criteria that were dedicated to using design as an integral part of their business strategy. The impact of their investments in design on stock value was then mapped against S&P 500 indexed companies to see the difference in…
