The possibility of a brand relaunch is enticing to all businesses and entrepreneurs alike. After all, a relaunch means new customers, new sales, and better profits. But a brand relaunch means thinking beyond a new design, a new name or identity. It is much deeper than that. And it’s not necessary that one may consider a brand relaunch only when the sales are dipping or to adjust according to new market situations. Ultimately, most brands lose sheen not because markets change but because businesses need to change. Shift to digital media, changing consumer preferences, disruptions caused in the industry due to technical advancements, rising disposable incomes, the millennial generation’s need for instant gratification, changing geopolitical scenarios across the world are forcing brands to take a deeper look at their brands. It’s a race for survival. Those who reinvent, survive, those who fail to do so sink. And there are many…
