Steve Jobs couldn’t have said it any better. “Design is not just what it looks like and feels like. Design is how it works.” Another great quote on good design was said by Dr. Ralf Speth, CEO, Jaguar – “If you think good design is expensive, you should look at the cost of bad design.” But design is not just a buzzword. There are significant studies that show that businesses that have invested in good design for their brand have had significant returns on their investment. The Design Management Institute and Motiv Strategies, a Microsoft funded strategy firm, analyzed the performance & value of publicly held companies that met specific design management criteria that were dedicated to using design as an integral part of their business strategy. The impact of their investments in design on stock value was then mapped against S&P 500 indexed companies to see the difference in…
Different Situations, Different Audiences – Why use the same pitch deck?
A pitch deck is a presentation generally created on PowerPoint, keynote(Apple software) or Prezi, and is used to provide your audience with key data…
Dummies Guide To A Successful Brand Relaunch
The possibility of a brand relaunch is enticing to all businesses and entrepreneurs alike. After all, a relaunch means new customers, new sales, and…
Brand or Product Relaunch: The good, the bad and the ugly
Many organizations in the world have undergone brand relaunch and done wonders. Maybe it’s time you take a deeper look at relaunching your brand.…
How Design Impacts Businesses And Customer’s Decision-making Process?
‘A Picture speaks a thousand words’ and rightly so. Communication is a key aspect for any business. Getting the right message out to customers…
Presentation Tips: Turn Boring Data Into Awesome Infographic
People process information visually. Long gone are the days of text loaded documents which people were expected to read through in its entirety. Today,…
Decks for Impactful Communication Within The Organization
Every organization likes to believe that they are doing well as far as Internal Communications go. Large budgets are utilized and teams are deployed…
Is your Internal Communications Strategy translating to better business?
Internal Communication is often an overlooked aspect of most organizations, delivered using the cliched e-mailers or spoken about at annual business updates or events,…
Presentation Design Trends in 2018
It’s been a couple of months since 2018 started and we have already seen organizations and companies searching for the latest presentation design trends…