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Many organizations in the world have undergone brand relaunch and done wonders. Maybe it’s time you take a deeper look at relaunching your brand. Change in global dynamics, bad advertising or marketing, losing relevance in current market scenarios as well are all a few reasons due to which ultimately comes a time when a brand stops being the consumer’s favourite. In the current world of constant new highs, it’s tough for brands to stay relevant. (Image Source – Old Spice) Old Spice is one such brand. Always known for its fragrances, Old Spice in the early 90s was losing relevance with the youth market due to its “meant for the older generations” feel. Once P&G took over, the new ad campaign with a comic twist generated tens of millions of views on social media, instantly making the brand a popular fragrance brand with the younger generation. Danish brand, Lego was…

‘A Picture speaks a thousand words’ and rightly so. Communication is a key aspect for any business. Getting the right message out to customers is the key to success for any business. This is the reason why Design is playing the most important role in businesses today. It is the means by which businesses express themselves across an increasingly complex ecosystem of online & offline mediums. Powerful brands understand that even before the consumers start reading or interacting with the product, their subconscious mind is trying to convince them in favor of the product in front of them or against it. And that is the reason why companies, businesses and brands attempt to build an emotional connection with its audiences. Take a look at Dyson’s Vacuum Cleaners. The most premium brand of all vacuum cleaner brands. (Image Source – Dyson) Even though Dyson’s Vacuum cleaners are more powerful and cordless,…

Raising money for your business? In the short amount of time that you get for presenting your pitch, it is an absolute must that you do everything in your power to keep the Investor’s attention glued towards you.   With thousands of entrepreneurs pitching to VCs, the task of ensuring that investors listen to every minute detail about your pitch has become nothing short of an Art. Now it’s well-known that you need an impressive pitch deck for fundraising. A well-designed pitch deck gets potential investors excited about your idea and engages them in a positive conversation about your business, hopefully leading to an investment. More importantly, it’s required to understand your audience and deliver a pitch that exceeds their expectations. Over the years, Scientity has helped several businesses raise over $100 million in funding and selling top of the range products for companies ranging from fortune 500 companies to…

And behind every successful woman too. A strong pitch is the foundation of every ambitious project. All throughout history, every great business, movement and social cause has begun with a powerful pitch. Armed with little more than their words, many throughout history have launched a business, recruited a team, gained funding and even changed the world. Back in 1963, Dr. Martin Luther King Jr. gave the iconic speech which is considered to be one of the best speeches ever because of its central pitch that touched the hearts of millions of African Americans fighting for their right for equality. He said: “I have a dream that someday this nation will live up to its creed that all men are created equal.” — Dr. Martin Luther King Jr. These mere 20 words had such an impact that they rose to become the core pitch to the African American Movement for Social…

People process information visually. Long gone are the days of text loaded documents which people were expected to read through in its entirety. Today, it’s all about rapid consumption and assimilation of content. It’s no wonder, people process visuals a lot faster than text and hence communication via visual imagery makes a lot more sense. Infographics achieve this goal beautifully. Infographics are the cornerstone of presentations, and they help by adding so much more content with the least amount of space used in the presentation. Infographics are the new storytellers which add visual elements beautifully to your presentation. So, let’s break down the many types of infographics into broad categories: Flowchart Infographics As an MS Excel tool, flowcharts have been available for ages now and a fair number of users create their flowcharts using MS Excel. A flowchart-based infographic showcases step-by-step sequences and procedures with easy to understand visual imagery.…

Raising money has always been an uphill task. Not only do you need to have an amazing product or service, you need a great team, traction in the business, possibly be profitable and on top of all this, you need to compete with other similar businesses. Venture capitalists see thousands of pitches a year however only select a handful few who show absolute promise of returns on their investment. It’s no wonder, newer formats are being used to reduce the time spent on each pitch. Polar Bear Pitching is the perfect example. As part of the event, entrepreneurs stand waist-deep in icy cold Baltic sea and pitch to the investors. Quite an effective way to ensure pitches end quickly. And this is why elevator pitches do wonderfully. They are short, precise and effective enough to get the attention of an investor. Since time is crucial, visual representation of data becomes…

Carrier Transicold, a United Technologies Climate, Controls & Security company, provides transport refrigeration solutions that allow for precise control of temperature and humidity, preserving all types of perishable cargo irrespective of the distance or weather conditions outside. The study conducted by ISB under the direction of National Center for Cold-chain Development (NCCD) of India and Carrier Transicold India, found that Investment in the cold chain — specifically pre-cooling and transport refrigeration equipment — can reduce food loss by 76 percent and carbon dioxide equivalent emissions (CO2E) by 16 percent. The challenge: Carrier Transicold knew they had a win-win-win-win combination. Farmers, Retailers, Consumers and finally the Govt, all would benefit if the cold chain practices are widely accepted in India. We were delighted when Carrier Transicold used our brand & product launch and relaunch services for designing  collaterals that would help propagate the message across India and the world on the…

Every organization likes to believe that they are doing well as far as Internal Communications go. Large budgets are utilised and teams are deployed to achieve the goals defined and that the employees are in sync with the goals and mission of the organization. If the above mentioned statement is untrue, then why is it that tons of emails go unread or are deleted the instant they come in, few notice the fliers pinned to the boards or changes in the office, and why is that during meetings, employees struggle to pay attention. Why do then employees complain about company culture, but never actually participate to make a difference? THE REALITY IS ORGANIZATIONS STRUGGLE WITH EMPLOYEE ENGAGEMENT Time and again, reports have come forward wherein employees have shown dissatisfaction and disengagement towards their Organizations. Problem is, while genuine efforts are made to create a robust Internal Communication mechanism, one key…

Internal Communication is often an overlooked aspect of most organizations, delivered using the cliched e-mailers or spoken about at annual business updates or events, seldom realizing the immense potential of an effective Internal Communication campaign. Additionally, the Workplace demographics are undergoing a tectonic shift. Older generations are retiring, Generation X is moving up the corporate hierarchy and millennials are entering mainstream workforce who crave instant gratification all the time. Most organizations today are struggling to tailor communications strategies effectively across the generations. Companies equip themselves with dedicated teams and structured calendars for events and activities to be performed as part of their Internal communication campaigns. However still utilize wordy, text-heavy mailers, straight-faced updates on the intranet or formal award ceremonies with an objective of achieving Employee satisfaction. This one-dimensional approach often does not yield expected results and leads to dissatisfied or half engaged employees. As per the “digital in 2017”…

It’s been a couple of months since 2018 started and we have already seen organizations and companies searching for the latest presentation design trends to keep their target audience engaged. With tech specs being made available to end users at a blistering fast rate, by all estimations, 2018 will prove to be best year yet for presentation designs. Problem is, older designs have time and again, failed to engage the audience. Prezi tried to resolve this issue by launching their cloud based presentation solution however, the market has still not come to terms with its complete package. Audiences across the world need to get their fill of excitement and want to feel entertained. Being engaged is no longer the expectation, it’s an understanding. This is why we are sharing our predictions for the newest trends in Presentation designs: #1  Storytelling at the core We have forever been talking about the…