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Raising money for your business? In the short amount of time that you get for presenting your pitch, it is an absolute must that you do everything in your power to keep the Investor’s attention glued towards you.   With thousands of entrepreneurs pitching to VCs, the task of ensuring that investors listen to every minute detail about your pitch has become nothing short of an Art. Now it’s well-known that you need an impressive pitch deck for fundraising. A well-designed pitch deck gets potential investors excited about your idea and engages them in a positive conversation about your business, hopefully leading to an investment. More importantly, it’s required to understand your audience and deliver a pitch that exceeds their expectations. Over the years, Scientity has helped several businesses raise over $100 million in funding and selling top of the range products for companies ranging from fortune 500 companies to…

And behind every successful woman too. A strong pitch is the foundation of every ambitious project. All throughout history, every great business, movement and social cause has begun with a powerful pitch. Armed with little more than their words, many throughout history have launched a business, recruited a team, gained funding and even changed the world. Back in 1963, Dr. Martin Luther King Jr. gave the iconic speech which is considered to be one of the best speeches ever because of its central pitch that touched the hearts of millions of African Americans fighting for their right for equality. He said: “I have a dream that someday this nation will live up to its creed that all men are created equal.” — Dr. Martin Luther King Jr. These mere 20 words had such an impact that they rose to become the core pitch to the African American Movement for Social…

People process information visually. Long gone are the days of text loaded documents which people were expected to read through in its entirety. Today, it’s all about rapid consumption and assimilation of content. It’s no wonder, people process visuals a lot faster than text and hence communication via visual imagery makes a lot more sense. Infographics achieve this goal beautifully. Infographics are the cornerstone of presentations, and they help by adding so much more content with the least amount of space used in the presentation. Infographics are the new storytellers which add visual elements beautifully to your presentation. So, let’s break down the many types of infographics into broad categories: Flowchart Infographics As an MS Excel tool, flowcharts have been available for ages now and a fair number of users create their flowcharts using MS Excel. A flowchart-based infographic showcases step-by-step sequences and procedures with easy to understand visual imagery.…

Raising money has always been an uphill task. Not only do you need to have an amazing product or service, you need a great team, traction in the business, possibly be profitable and on top of all this, you need to compete with other similar businesses. Venture capitalists see thousands of pitches a year however only select a handful few who show absolute promise of returns on their investment. It’s no wonder, newer formats are being used to reduce the time spent on each pitch. Polar Bear Pitching is the perfect example. As part of the event, entrepreneurs stand waist-deep in icy cold Baltic sea and pitch to the investors. Quite an effective way to ensure pitches end quickly. And this is why elevator pitches do wonderfully. They are short, precise and effective enough to get the attention of an investor. Since time is crucial, visual representation of data becomes…

Carrier Transicold, a United Technologies Climate, Controls & Security company, provides transport refrigeration solutions that allow for precise control of temperature and humidity, preserving all types of perishable cargo irrespective of the distance or weather conditions outside. The study conducted by ISB under the direction of National Center for Cold-chain Development (NCCD) of India and Carrier Transicold India, found that Investment in the cold chain — specifically pre-cooling and transport refrigeration equipment — can reduce food loss by 76 percent and carbon dioxide equivalent emissions (CO2E) by 16 percent. The challenge: Carrier Transicold knew they had a win-win-win-win combination. Farmers, Retailers, Consumers and finally the Govt, all would benefit if the cold chain practices are widely accepted in India. We were delighted when Carrier Transicold used our brand & product launch and relaunch services for designing  collaterals that would help propagate the message across India and the world on the…

Every organization likes to believe that they are doing well as far as Internal Communications go. Large budgets are utilised and teams are deployed to achieve the goals defined and that the employees are in sync with the goals and mission of the organization. If the above mentioned statement is untrue, then why is it that tons of emails go unread or are deleted the instant they come in, few notice the fliers pinned to the boards or changes in the office, and why is that during meetings, employees struggle to pay attention. Why do then employees complain about company culture, but never actually participate to make a difference? THE REALITY IS ORGANIZATIONS STRUGGLE WITH EMPLOYEE ENGAGEMENT Time and again, reports have come forward wherein employees have shown dissatisfaction and disengagement towards their Organizations. Problem is, while genuine efforts are made to create a robust Internal Communication mechanism, one key…

Internal Communication is often an overlooked aspect of most organizations, delivered using the cliched e-mailers or spoken about at annual business updates or events, seldom realizing the immense potential of an effective Internal Communication campaign. Additionally, the Workplace demographics are undergoing a tectonic shift. Older generations are retiring, Generation X is moving up the corporate hierarchy and millennials are entering mainstream workforce who crave instant gratification all the time. Most organizations today are struggling to tailor communications strategies effectively across the generations. Companies equip themselves with dedicated teams and structured calendars for events and activities to be performed as part of their Internal communication campaigns. However still utilize wordy, text-heavy mailers, straight-faced updates on the intranet or formal award ceremonies with an objective of achieving Employee satisfaction. This one-dimensional approach often does not yield expected results and leads to dissatisfied or half engaged employees. As per the “digital in 2017”…

It’s been a couple of months since 2018 started and we have already seen organizations and companies searching for the latest presentation design trends to keep their target audience engaged. With tech specs being made available to end users at a blistering fast rate, by all estimations, 2018 will prove to be best year yet for presentation designs. Problem is, older designs have time and again, failed to engage the audience. Prezi tried to resolve this issue by launching their cloud based presentation solution however, the market has still not come to terms with its complete package. Audiences across the world need to get their fill of excitement and want to feel entertained. Being engaged is no longer the expectation, it’s an understanding. This is why we are sharing our predictions for the newest trends in Presentation designs: #1  Storytelling at the core We have forever been talking about the…

And here’s what you can do about it! Sales Presentations are the keystone of any company’s sales efforts yet they aren’t given the attention and time they deserve. It’s 2018. And it’s about time we relieve the world of bad sales decks. Too much time has been wasted in creating and distributing such Sales decks that only bore the customers and are not viewed beyond the first few slides. Most are text laden poorly designed decks that fail to address what’s beneficial for customers. As per the Weiss-Mcgrath Report of ‘92, post 72 hours, people retain only 10% of what they experienced via audio messaging, only 20% of Visual information and 65% of Audio & Visual. In other words, which of these will have a more lasting impact? The paragraphs written so far or the graph that comes next? What this implies is very simple: For maximum retention, its imperative…

An Insider’s Guide to 6 Do’s and Don’ts of Designing a Great Pitch Deck. What if you could take everything about your “world—changing” Startup and churn it down to a few words, images and videos — to create as many Wows — that you could show to people who would help you in the journey of taking your venture to the next level… We’ve worked extensively on pitch decks for many organizations, helping them raise funding from seed capital to large VC Rounds. One thing found to be common in most situations is that designing a well-structured pitch deck is difficult for everyone, be it a seasoned professional or a new startup. Most Investor Pitches last a few minutes and one only has a small amount of time to grab the attention of an investor to keep them engaged. It’s a lot like speed dating where you get a time…