Editorial Team, Author at Scientity Blog

In Brand Launch

How To Write A Brand Story That Customers Love And Appreciate

October 7, 2019 No Comments

Storytelling is all the rage now. Every brand is trying to get their story out, one that helps them define their identity, connect with their audience, and establish their presence. With a rapidly changing business demographics, the biggest demographic for most brands, millennials are making things tougher by the day. Defined by their need to identify with brands that resonate similar ideologies, there is an increasing pressure on brands to redefine what their story is. The problem comes in when a brand needs to define that story. With a sea of similar brands, how do you differentiate yourself from others and more importantly how do you create an authentic brand story? Here are a few things you need to keep in mind when wondering how to write a brand story that your customers would love and appreciate. Forever brands such as Disney and Coca Cola have long realized this and…

In Design

Good design is good for business.

August 7, 2019 No Comments

Steve Jobs couldn’t have said it any better. “Design is not just what it looks like and feels like. Design is how it works.” Another great quote on good design was said by Dr. Ralf Speth, CEO, Jaguar – “If you think good design is expensive, you should look at the cost of bad design.” But design is not just a buzzword. There are significant studies that show that businesses that have invested in good design for their brand have had significant returns on their investment. The Design Management Institute and Motiv Strategies, a Microsoft funded strategy firm, analyzed the performance & value of publicly held companies that met specific design management criteria that were dedicated to using design as an integral part of their business strategy. The impact of their investments in design on stock value was then mapped against S&P 500 indexed companies to see the difference in…

In Design

Different Situations, Different Audiences – Why use the same pitch deck?

July 30, 2019 No Comments

A pitch deck is a presentation generally created on PowerPoint, keynote(Apple software) or Prezi, and is used to provide your audience with key data points, share thoughts and convey ideas. Businesses in today’s world can’t survive without these. A pitch deck can be used for practically any business idea or thought really. These may be either used in a face to face presentation, via telepresence, for a large audience or maybe just a select few. The purposes and usages are varied and everybody uses pitch decks for different reasons. Different people use it in different situations. Let’s take a look: Here’s a sample pitch deck we created for a cold chain case study and its positive impacts on the food supply chain. While the pitch deck based on the case study was a major hit for the business, it also shows how data visualization really helps in getting the message…

In Brand Launch

Acquire Customers Faster: Content marketing strategies for the digital-first business world

July 12, 2019 No Comments

The cost to acquire new customers has increased substantially over the years. Marketing, digital or otherwise is becoming more expensive, customers are less trustworthy of the brands, and it is becoming extremely difficult to break through the noise on social media and reach out to your potential customers. If this sounds like a similar pain point, then you are not alone. In today’s world where social media and digital technologies are forcing businesses to rethink their marketing strategies, not implementing a digital marketing strategy is akin to committing business suicide. It is absolutely a no brainer that is you are a business or a brand, you need to have a digital presence with top quality content to ensure that your customers are able to discover you via your content. Businesses that do not believe in this are either struggling or on their way to oblivion. In order to build a…

In Brand Launch

4 Points To Consider While Naming Your Brand

June 21, 2019 No Comments

“A rose by any other name would smell as sweet” is a famous quote by Shakespeare. That might have been true in the Victorian era, however, finding a brand name for your venture is a different ball game altogether. Finding a good brand name is tough enough. deciding on a brand name wherein the .com domain is available is extremely difficult. Thankfully, several new domains have been opened up for registry which allows for a lot more creativity such as .io, .academy, .design, .agency, and hundreds more. The possibilities of finding domains that are creative and unique yet available have increased tremendously. However, the lack of creative thinking still blocks many entrepreneurs in finding the right name for their venture. So here are a few naming Ideas that can help you create your business’s name: Founder’s Name Disney: Founded by Walt Disney & Roy Disney 20th Century Fox: Founded by…

In Pitchdecks

The Perfect Pitch: How to craft a killer Elevator Pitch

April 19, 2019 No Comments

Polar Bear Pitching is probably the most chilling startup pitching competitions on earth. Literally! In 2018, the event was conducted in Oulu, Finland. A hole is cut out in the frozen Baltic sea and entrepreneurs are asked to pitch their startups for funding. There is no time limit for the pitch. The only condition, the entire pitch has to be made while half-submerged in the freezing water. Talk about motivation to cut it short and wrap up faster! Image Source – Polar Bear Pitching Now we know that the likelihood of pitching a startup in similar conditions for most entrepreneurs is low and while you may not have to stand in ice-cold water, there are numerous situations which demand a quick discussion of your pitch. In your favorite coffee shop, restaurant, while on your way to your office in the elevator, you can potentially end up face to face with…

In Design

Dummies Guide To A Successful Brand Relaunch

April 5, 2019 No Comments

The possibility of a brand relaunch is enticing to all businesses and entrepreneurs alike. After all, a relaunch means new customers, new sales, and better profits. But a brand relaunch means thinking beyond a new design, a new name or identity. It is much deeper than that. And it’s not necessary that one may consider a brand relaunch only when the sales are dipping or to adjust according to new market situations. Ultimately, most brands lose sheen not because markets change but because businesses need to change. Shift to digital media, changing consumer preferences, disruptions caused in the industry due to technical advancements, rising disposable incomes, the millennial generation’s need for instant gratification, changing geopolitical scenarios across the world are forcing brands to take a deeper look at their brands. It’s a race for survival. Those who reinvent, survive, those who fail to do so sink. And there are many…

In Design

Brand or Product Relaunch: The good, the bad and the ugly

December 17, 2018 No Comments

Many organizations in the world have undergone brand relaunch and done wonders. Maybe it’s time you take a deeper look at relaunching your brand. Change in global dynamics, bad advertising or marketing, losing relevance in current market scenarios as well are all a few reasons due to which ultimately comes a time when a brand stops being the consumer’s favorite. In the current world of constant new highs, it’s tough for brands to stay relevant. (Image Source – Old Spice) Old Spice is one such brand. Always known for its fragrances, Old Spice in the early 90s was losing relevance with the youth market due to its “meant for the older generations” feel. Once P&G took over, the new ad campaign with a comic twist generated tens of millions of views on social media, instantly making the brand a popular fragrance brand with the younger generation. Danish brand, Lego was…

In Design

How Design Impacts Businesses And Customer’s Decision-making Process?

September 3, 2018 No Comments

‘A Picture speaks a thousand words’ and rightly so. Communication is a key aspect for any business. Getting the right message out to customers is the key to success for any business. This is the reason why Design is playing the most important role in businesses today. It is the means by which businesses express themselves across an increasingly complex ecosystem of online & offline mediums. Powerful brands understand that even before the consumers start reading or interacting with the product, their subconscious mind is trying to convince them in favor of the product in front of them or against it. And that is the reason why companies, businesses, and brands attempt to build an emotional connection with its audiences. Take a look at Dyson’s Vacuum Cleaners. The most premium brand of all vacuum cleaner brands. (Image Source – Dyson) Even though Dyson’s Vacuum cleaners are more powerful and cordless,…