How Chumbak won hearts of Millions with its design

Every organization likes to believe that they are doing well as far as Internal Communications go. Large budgets are utilised and teams are deployed to achieve the goals defined and that the employees are in sync with the goals and mission of the organization. If the above mentioned statement is untrue, then why is it that tons of emails go unread or are deleted the instant they come in, few notice the fliers pinned to the boards or changes in the office, and why is that during meetings, employees struggle to pay attention. Why do then employees complain about company culture, but never actually participate to make a difference? THE REALITY IS ORGANIZATIONS STRUGGLE WITH EMPLOYEE ENGAGEMENT Time and again, reports have come forward wherein employees have shown dissatisfaction and disengagement towards their Organizations. Problem is, while genuine efforts are made to create a robust Internal Communication mechanism, one key…