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Carrier Transicold, a United Technologies Climate, Controls & Security company, provides transport refrigeration solutions that allow for precise control of temperature and humidity, preserving all types of perishable cargo irrespective of the distance or weather conditions outside. The study conducted by ISB under the direction of National Center for Cold-chain Development (NCCD) of India and Carrier Transicold India, found that Investment in the cold chain — specifically pre-cooling and transport refrigeration equipment — can reduce food loss by 76 percent and carbon dioxide equivalent emissions (CO2E) by 16 percent. The challenge: Carrier Transicold knew they had a win-win-win-win combination. Farmers, Retailers, Consumers and finally the Govt, all would benefit if the cold chain practices are widely accepted in India. We were delighted when Carrier Transicold used our brand & product launch and relaunch services for designing  collaterals that would help propagate the message across India and the world on the…

Every organization likes to believe that they are doing well as far as Internal Communications go. Large budgets are utilised and teams are deployed to achieve the goals defined and that the employees are in sync with the goals and mission of the organization. If the above mentioned statement is untrue, then why is it that tons of emails go unread or are deleted the instant they come in, few notice the fliers pinned to the boards or changes in the office, and why is that during meetings, employees struggle to pay attention. Why do then employees complain about company culture, but never actually participate to make a difference? THE REALITY IS ORGANIZATIONS STRUGGLE WITH EMPLOYEE ENGAGEMENT Time and again, reports have come forward wherein employees have shown dissatisfaction and disengagement towards their Organizations. Problem is, while genuine efforts are made to create a robust Internal Communication mechanism, one key…

Internal Communication is often an overlooked aspect of most organizations, delivered using the cliched e-mailers or spoken about at annual business updates or events, seldom realizing the immense potential of an effective Internal Communication campaign. Additionally, the Workplace demographics are undergoing a tectonic shift. Older generations are retiring, Generation X is moving up the corporate hierarchy and millennials are entering mainstream workforce who crave instant gratification all the time. Most organizations today are struggling to tailor communications strategies effectively across the generations. Companies equip themselves with dedicated teams and structured calendars for events and activities to be performed as part of their Internal communication campaigns. However still utilize wordy, text-heavy mailers, straight-faced updates on the intranet or formal award ceremonies with an objective of achieving Employee satisfaction. This one-dimensional approach often does not yield expected results and leads to dissatisfied or half engaged employees. As per the “digital in 2017”…

It’s been a couple of months since 2018 started and we have already seen organizations and companies searching for the latest presentation design trends to keep their target audience engaged. With tech specs being made available to end users at a blistering fast rate, by all estimations, 2018 will prove to be best year yet for presentation designs. Problem is, older designs have time and again, failed to engage the audience. Prezi tried to resolve this issue by launching their cloud based presentation solution however, the market has still not come to terms with its complete package. Audiences across the world need to get their fill of excitement and want to feel entertained. Being engaged is no longer the expectation, it’s an understanding. This is why we are sharing our predictions for the newest trends in Presentation designs: #1  Storytelling at the core We have forever been talking about the…

And here’s what you can do about it! Sales Presentations are the keystone of any company’s sales efforts yet they aren’t given the attention and time they deserve. It’s 2018. And it’s about time we relieve the world of bad sales decks. Too much time has been wasted in creating and distributing such Sales decks that only bore the customers and are not viewed beyond the first few slides. Most are text laden poorly designed decks that fail to address what’s beneficial for customers. As per the Weiss-Mcgrath Report of ‘92, post 72 hours, people retain only 10% of what they experienced via audio messaging, only 20% of Visual information and 65% of Audio & Visual. In other words, which of these will have a more lasting impact? The paragraphs written so far or the graph that comes next? What this implies is very simple: For maximum retention, its imperative…

Great Ideas come too often, yet selling them successfully is the toughest cookie to crack. And this has happened time and again with entrepreneurs who go to great lengths to show how a new business plan or a creative concept is practical and high margin—only to be shot-down by decision makers who don’t truly understand the real value of the Idea. Similarly, Venture capitalists and business angels together provide more than $50 billion in funding to more than 75,000 U.S. businesses every year. However, hundreds of thousands more entrepreneurs seek hundreds of billions of dollars in capital annually without success. One quick solution that entrepreneurs use is to search the internet for templates based on winning Pitch decks. Sounds pretty simple, right? Simply copy paste the template, edit your data on it and you are on your way to the next Billion Dollar Startup. Food for thought: Back in 2015,…

(Image Source:http://bit.ly/2CV6rRm) In a world where impact literally translates to ‘what meets the eye’, it is imperative to cater to the evolved sensibilities of the urban consumer, who largely relies on the face value of the products. It’s a known fact that one’s self Image is the driving force behind purchase impulses. Marketing Strategies can help drive this purchasing impulse, however, in the long run, Consumers wither away from the brand if it fails to appeal to the Self’s Image. While thinking of design-led merchandise in India, Chumbak has created a niche in the market. Back in 2010, the availability of standard Indian novelty items like white marble Taj Mahal replicas led Shubhra Chadda and Vivek Prabhakar to start Chumbak. Its aim was to create novelty products that maintain the nostalgic theme yet be quirky and fun to own. Starting off with Fridge Magnets initially, chumbak relied heavily on awesome…