How Chumbak won hearts of Millions with its design

Carrier Transicold, a United Technologies Climate, Controls & Security company, provides transport refrigeration solutions that allow for precise control of temperature and humidity, preserving all types of perishable cargo irrespective of the distance or weather conditions outside. The study conducted by ISB under the direction of National Center for Cold-chain Development (NCCD) of India and Carrier Transicold India, found that Investment in the cold chain — specifically pre-cooling and transport refrigeration equipment — can reduce food loss by 76 percent and carbon dioxide equivalent emissions (CO2E) by 16 percent. The challenge: Carrier Transicold knew they had a win-win-win-win combination. Farmers, Retailers, Consumers and finally the Govt, all would benefit if the cold chain practices are widely accepted in India. We were delighted when Carrier Transicold used our brand & product launch and relaunch services for designing  collaterals that would help propagate the message across India and the world on the…